Assessing tooth colour with a shade guide before teeth whitening
TEETH WHITENING

Teeth whitening

Professional teeth whitening can brighten natural teeth using prescribed gels and custom trays. Our dental team checks suitability and supervises your treatment.

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WHY TEETH DARKEN

Understanding tooth discolouration

Natural teeth can develop external and internal staining over time. Teeth whitening uses peroxide-based gels to lighten their colour while leaving their shape unchanged. For independent advice on suitability, treatment and side effects, read the NHS guide to teeth whitening.

BOUTIQUE WHITENING

Whiten at home, with a clinical plan.

Iconic Smiles offers Boutique home whitening. You wear custom trays with the prescribed gel for the time we recommend, allowing the colour to lighten gradually at home.

  • Boutique by Day — 6% hydrogen peroxide, around 1.5 hours daily
  • Boutique by Night — 10% carbamide peroxide, typically 4–6 hours
  • Boutique by Night — 16% carbamide peroxide, typically 4–6 hours / overnight
  • Hybrid Pro — 4.25% hydrogen peroxide + 4.25% carbamide peroxide, typically 3–4 hours or overnight
  • B1 Guarantee — eligibility applies; ask the dentist for the current protocol
USING YOUR TRAYS

Small amounts. Consistent wear. Clean trays.

Brush first, place a small amount of gel into the tray, seat the tray fully and remove excess gel from the gum margin. Follow the prescribed wear time, then brush your teeth and clean the trays with cool water and a soft toothbrush.

MAINTENANCE

Check your teeth and gums before teeth whitening.

A hygiene appointment can remove external staining before whitening. However, crowns, veneers and fillings do not lighten like natural teeth. We may therefore plan any new restorations after the final shade settles.

FEES & FINANCE

Teeth whitening: fees and planning

The current Iconic Smiles fee guide lists this treatment from the amount shown. Exact fees depend on clinical complexity, materials and your final plan.

from £400
FREQUENTLY ASKED QUESTIONS

Teeth whitening: frequently asked questions

How much does whitening cost?

The current Iconic Smiles fee guide lists at-home tooth whitening from £400.

Will whitening make crowns or veneers lighter?

No. Whitening lightens natural teeth. We may need to reassess existing restorations if they no longer match.

What if my teeth become sensitive?

Teeth whitening can cause sensitivity. Follow the prescribed protocol and contact the practice if symptoms are significant or persistent.

How long does home whitening take?

Your teeth whitening schedule depends on the prescribed gel, starting shade and sensitivity. Treatment commonly progresses over several weeks. Follow your dentist’s instructions rather than increasing the amount of gel or wear time yourself.

Can everyone have teeth whitening?

No. Your dentist first checks the health of your teeth and gums and discusses your medical circumstances. Whitening is not provided for under-18s, and it does not lighten existing crowns, veneers or fillings.

Meet the clinicians

Three disciplines.
One joined-up plan.

Implant, restorative and orthodontic expertise brought together around one patient.

Meet the team
Vishal Patel
Clinical Director Restorative & Cosmetic Dentistry
Mayur Pandya
Clinical Director Implant & Reconstructive Dentistry

Teeth whitening first. Then review whether you need any further treatment.

You do not need to have decided on treatment. A consultation is £30: time to share what matters to you, ask questions and explore the options that may suit you.

For planned treatment. Additional scans or investigations may cost separately; emergency assessment fees differ. Please confirm when booking.